We asked Beba about the creative process she went through to create the visual world for Dialektica Records' first release.
How was your experience working on the album art? What would you highlight about the process and collaboration?
I really enjoyed each piece. Having had 6 deliveries with several options in each one, I was playing around and felt like I had created 6 little worlds, and that was fun. That's what I highlight - I had fun. We had a very rich process: in images and in dialogue. We started working with the idea of reinterpreting nostalgia and creating an image that combines 2 elements that don't have to do with each other. From there came quite surreal images and from there we explored the dreamlike and moved away a bit from the literal and figurative (like for example from having a person diving headfirst into a violet lake between 2 buildings to having a city with an 80's television sky), so that was also fun, building images freely with different starting points: nostalgia, memory, the dreamlike quality of a dream, robot, city, 80's, night.
How would you describe your workflow or creative process when developing the art for this project?
I felt that there was something that hadn't happened to me in a while, which is that we had patience and understood (both parties) that to build a unique and beautiful image requires work, time and dialogue. I didn't feel rushed, we did it with time and for me that was key along with meeting the deliveries. Obviously commitment is an essential element and enthusiasm too. The combination of those factors made my workflow be, redundantly, fluid.
Do you feel that you managed to leave your personal mark on this cover? Is there any detail or concept that you felt especially identified with?
100% yes, I feel that it's a work that represents me very well. I've been working fusing analog and digital techniques for many years and this cover wouldn't have been achieved without the use of paper, hand and movement. I like this way of working because there's an intention to find a point of intersection between nature and technology and I think this project embodied that idea a lot. I felt like a fish in water, honestly.
Do you think you learned something along the way? If so, what?
I learned that the most key thing about making an image with time is giving space and place to experimentation. If there's time to experiment, you reach the final piece with much more security and there's nothing more satisfying than having a cover image that gives you security.
